Virginia Fuentes

Branded content

The way that people consume content has changed. People are actively seeking out information in order to compare prices and offers. Traditional advertising alone is just not going to cut it anymore. Brands are building a new bridge to connect with their public - this bridge is called Branded Content.  By fusing editorial and advertising content together,  Branded Content leverages the best tools from other disciplines, such as documentary film, music videos, journalism, and advertising.